STORY BEHIND
Innovating body care for women of deeper skin tones
WATERED is the first multi-step, spa grade ritual specifically for women of deeper skin tones. Both gentle and powerful, our once-a week program delivers immediate improvement in skin integrity and continues over time. We believe that every woman should have access to top quality products without feeling as though she has to choose between leisure and livelihood.
WATERED was born from an unmet need in the cosmetics industry for body care products that did more than give relief of dry, tight skin. During our years of research, we discovered many women were “hacking” their facial care products to address skin concerns on other parts of their body. But when you consider the cost per ounce, doing this is much too expensive and impractical. Companies are saving “the good stuff” for facial care while cutting corners in body care. We believe that women of deeper skin tones want more than good skin just from the neck up. Body care can and should have the same active and effective ingredients as facial care with the goal to improve your skin over time.
Join the movement #wateredbodycare
What our customer say
We conducted a survey which revealed that 39.6% of women were not familiar enough with the active ingredients and their benefits in the 4-step watered body care, and another 12% were not familiar at all. Here we are, finding out their experiences and thoughts on the after-use of Watered Body Care.
Step One, Awash
8 out of 10 women reported experiencing increased cleansing and hydration benefits when using Step 1 of our body care product.
Step Two, Clarity
8 out of 10 women reported an improvement in their complexion and exfoliation results when using Step 2
Step Three, Drizzle
8 out of 10 women reported that they felt more nourished and experienced softer skin.
Step Four, Submerge
8 out of 10 women reported that they felt their skin was more hydrated and softer after using Step 4.
9 out of 10 say, using 4-steps watered body care, leave them feeling cleansed, well exfoliated, deeply nourished while also providing much-needed hydration as well as improving their complexion.
Why I Created
WATERED Body Care
I started my journey to better skin care when I was 19, still suffering from persistent acne on my forehead, nose, chin and cheeks, that I shamefully covered with makeup. Of course it affected my appearance, but deeper still, my confidence. I didn’t walk as tall. I often would shrink myself. That lack of confidence permeated in every aspect of my life—from personal relationships to my career aspirations. Once technologies improved and I had a better understanding of the components of healthy skin protocols, a new world opened for me. No longer did I hide myself under makeup. I walked taller. I tackled the world with a newfound confidence that others couldn’t help but notice. That’s the power of effective skin and body care. It transforms you from the outside, in.
Why I Created
WATERED Body Care
I started my journey to better skin care when I was 19, still suffering from persistent acne on my forehead, nose, chin and cheeks, that I shamefully covered with makeup. Of course it affected my appearance, but deeper still, my confidence. I didn’t walk as tall. I often would shrink myself. That lack of confidence permeated in every aspect of my life—from personal relationships to my career aspirations. Once technologies improved and I had a better understanding of the components of healthy skin protocols, a new world opened for me. No longer did I hide myself under makeup. I walked taller. I tackled the world with a newfound confidence that others couldn’t help but notice. That’s the power of effective skin and body care. It transforms you from the outside, in.
